Deciding what colour to paint your new shop can be a fun, exciting process, but also a difficult one. You have to decide what colours will represent your brand and how you can make the space welcoming and inviting. The three tips below give you some things to think about as you decide.
Think About Your Brand
It's important to think about the message you want to convey to your customers when choosing a paint colour, and how that fits into the overall branding of your shop. If you already have a logo or company colour scheme, that's a good place to start – if not, you'll want to spend some time thinking about the vibe you want. Different colours suggest different things; for example, blue can create a calming atmosphere, while red is warming. Changing Minds offers a wider list of colours and what they mean, suggesting that a plain white space might suggest timeless simplicity, while a green one emphasises durability and reliability. Think carefully about your products and how you want customers to think about you.
Examine Your Space
You might have a colour in mind, but that doesn't necessarily mean it suits your space. For example, as Freshome explains, dark-coloured walls can make a room feel more enclosed and small, while bright, light-coloured walls can make it feel bigger. Consider how your space already feels; if you want a really cosy feel, darker colours might work well. However, if it already feels tiny, you might need a lighter colour to give it a more open feel. You should also think about where the windows are and how the light changes your paint colour. If you're not sure, try painting a small patch of your wall first to see how the colour looks throughout the day.
Consider Accent Colours And Accessories
Using accent colours and accessories to convey colour is much more important if you rent your commercial space. In this case, a landlord may not want you painting entire walls, as this can make the unit harder to rent out in future. You should find out what the rules are, but if you can't paint walls, you may still be able to paint shelves, door and window frames, and skirting boards for a bold pop of colour. Apartment Therapy has lots of suggestions for bringing theme and colour to a rented space, from vibrant shelves to beautiful art — not to mention your products themselves! Whatever your situation, you can make a plan for painting.
If you spend a little time thinking about what will suit the space you're working with, as well as what impression you want your customers to leave with, you can choose a paint colour that makes your shop stand out from the crowd. Talk to your commercial painters for more ideas.